ASICS announces collaboration model with HBX, Hypebeast’s online e-commerce destination, the ASICS x HBX GEL-KAYANO™ 5 OG collection, dropping on 31st May 2019 on ShoezGallery.com.

In the re-release of the iconic GEL-KAYANO™ 5 OG silhouette, it has referenced the inspirations for the 90’s era to pay tribute to the original 1999 release date. The colorway of the shoe harps back to the year of transition to a more computerized world with the launch of Web 1.0 (Internet Explorer 5), original social networking sites, and heated discussions on dystopian sci-fi fantasy movies from the late nineties to early Y2K.