PUMA’s legendary 80s running shoe, the FAST RIDER, is back to make a vibrant, playful splash on the streets. The iconic retro style – which once brought the fun of running to the streets– has been revamped to launch the FUTURE RIDER OG and STYLE RIDER OG as the next generation of playful, casual-cool streetstyle.
As part of the first drop, PUMA will bring back the FAST RIDER OG to celebrate the iconic running shoe from the 1980s, that kicked off a new era as Germany’s first “jogging” shoe 40 years ago. In the 80s, more and more people picked up running to become fit – or simply for fun – and took the sports from the track to the street. To cater to the needs of those asphalt joggers, PUMA developed the state-of-the-art Federbein technology , which imitated the suspension of cars, for enhanced shock absorption and comfort.
Needless to say that the upcoming FAST RIDER OG features the shock-absorbing Federbein outsole with a RIDERFOAM midsole for high rebound. It comes in the original vibrant, 80’s inspired colorways and includes a lightweight upper made out of breathable nylon with suede overlays, minimal padding and lining.
For the FUTURE RIDER OG and STYLE RIDER OG, PUMA has merged the best of the past and the future: futro silhouettes, newly developed RIDERFOAM for extra comfort, bold materials and a playful 80s color blocking.
The FUTURE RIDER OG comes in the 80s contemporary yellow/blue colorway, with nylon upper and overlays in suede. Inspired by the original „Federbein“, the FUTURE RIDER OG features a subtle corrugated outsole and TPU heel stabilizer for more steadiness.
The STYLE RIDER OG showcases new materials with breathable mesh and overlays in suede, a bulky midsole plus the new shock-absorbing RIDERFOAM for high rebound and the subtle corrugated outsole for a reduced look.
FAST RIDER OG, the FUTURE RIDER OG and the STYLE RIDER OG are dropping on October 26 instore at Shoez Gallery & on ShoezGallery.com !